The Science Diet Treats Amazon Dash button had just been released so we also used #NationalDogBiscuitDay social content to promote the new, convenient way to order treats. Keeping treats readily available became a simple click away.
National Dog Biscuit Day
I used a 50mm fixed lens at 120fps to shoot and edit the authentic reactions of these dogs after being asked if they wanted a treat. This was posted on Hills' social channels and the body copy linked to the dog treats shopping page.